Instore Mag | America's Coolest Stores: Ten Stores of Distinction Join the Ranks

Walton's Antique and Estate Jewelry has been named one of "America's Coolest Jewelry Stores" by Instore, a magazine focused on North American jewelry retailers. Walton's Jewelry took honorable mention in the "small cool" division, as well as second place in the Marketing category.

More than 80 stores took part in the 21st annual contest that highlights the best examples of independent jewelry retailers in North America.

Stores are judged in exterior appearance, interior appearance, store biography, marketing, web presence, and overall individuality. The winners are featured in the September issue of Instore and at instoremag.com.

"After the business suffered a fire in January 2021, the resulting unplanned renovation uncovered a treasure trove of historical features: hardwood floors, beadboard ceilings, and old brick walls among them, which add to the character of the place. The business, which specializes in antique and estate jewelry, is owned by Julie Walton Garland and her father Michael Walton. Judges say Walton's is a rare window in time that exudes Old World charm while also being seamlessly integrated online for a 360-degree experience."

"Marketing estate and antique pieces in a way that's current and exciting isn't always easy, but owners Julie Walton Garland and her father, Michael Walton, along with the rest of the Walton's team, are obsessed with the stuff and it shows. Love stories feature real couples talking about the jewelry that launched their engagements. Locals love the QR window decals that allow them to window shop items on display even after the showroom has closed for the night. Online efforts include professional photography, thoughtful blog posts, and weekly educational emails, as well as Instagram shopping capabilities."