The term “Art Deco” comes from the Exposition International des Arts Décoratifs et Industriels Modernes, held in Paris in 1925 and is said to have done more to popularize Art Deco design than any other exposition of its time. Women were enjoying newfound freedom in clothing, hairstyles, and lifestyles and wanted fresh, modern-looking jewelry to go with it!
Gone were the flowing botanical-inspired designs from the Art Nouveau era and in came bold geometric designs with sharp, clean lines. Platinum was the main metal used, making it the perfect backdrop to showcase the glittering gems of choice during this period: diamonds, sapphires, emeralds, and rubies. With gem cutters finding new ways to cut and shape gems, intricate mosaic designs flourished. Chic, modern, and classic, it’s easy to see why Art Deco jewelry has never gone out of style!